Introduction to LinkedIn Content Suggestions Tool
Hey there, LinkedIn marketers! π Are you tired of scratching your head, wondering what content to share on your LinkedIn Page? Well, I’ve got some exciting news for you. LinkedIn has rolled out a game-changing feature called the Content Suggestions tool, and it’s about to make your life a whole lot easier.
So, what exactly is this Content Suggestions tool? It’s like having a personal content curator right at your fingertips. This nifty feature helps Page admins discover and share content that their target audience is already engaging with. Talk about a win-win situation!
The benefits? Oh, where do I start! First off, it takes the guesswork out of content curation. No more endless scrolling through your feed, hoping to stumble upon something share-worthy. Plus, it ensures you’re always sharing relevant, engaging content that your audience actually wants to see. And let’s not forget the time you’ll save β more time for strategizing and less time for content hunting.
How to Use the Content Suggestions Tool
Alright, let’s dive into the nitty-gritty of using this tool. Trust me, it’s easier than trying to explain what you do for a living to your grandma!
Accessing the tool
First things first, you need to be a Page admin to access this feature. Head over to your LinkedIn Page and look for the “Content Suggestions” tab. Can’t find it? Don’t panic! Sometimes it takes a while to roll out to everyone. If you don’t see it yet, keep checking back β good things come to those who wait!
Filtering options
Now, here’s where the magic happens. The Content Suggestions tool offers a variety of filters to help you zero in on the most relevant content for your audience. Let’s break them down:
- All LinkedIn members: This is your broadest option, showing content popular across the entire LinkedIn platform.
- Page followers: Want to know what your loyal fans are into? This filter’s got you covered. (Note: You’ll need at least 300 followers for this to work.)
- Industry: Tailor your content to your specific industry. Whether you’re in tech, finance, or underwater basket weaving, there’s an option for you.
- Location: Going local? This filter helps you find content relevant to specific geographic areas.
- Job function: Target content based on professional roles. Perfect for B2B companies looking to reach specific decision-makers.
- Seniority: From entry-level to C-suite, this filter lets you target content based on career level.
Selecting suggested topics
Once you’ve set your filters, you’ll see a list of suggested topics. These will appear in grey with a little plus sign. See something that catches your eye? Just click on it, and voila! The topic turns blue, indicating it’s been selected.
Adding custom topics
But wait, there’s more! If you don’t see a topic that quite fits the bill, you can add your own. Just click on “+ Add a topic,” type in your suggestion, and select an appropriate option if available. Your new topic will appear in blue with a check mark, ready to go.
Why the Content Suggestions Tool Matters for Marketers
Now, you might be thinking, “Alex, this sounds great and all, but why should I care?” Well, my friend, let me tell you why this tool is a game-changer for marketers.
First off, it helps you align your content with your audience’s interests. No more shooting in the dark and hoping something sticks. With this tool, you’re sharing content that you know your audience is already engaging with. It’s like having a crystal ball that tells you exactly what your followers want to see.
Secondly, it’s a fantastic way to drive traffic to your content. By sharing articles that are already trending, you’re jumping on the popularity bandwagon. And let’s face it, who doesn’t want to be part of the cool crowd?
But here’s where it gets really exciting β this tool can play a crucial role in your content marketing initiatives. By seeing what topics are resonating with your audience, you can tailor your own content strategy accordingly. It’s like having a focus group at your fingertips, 24/7.
And let’s not forget about SEO. By consistently sharing relevant, engaging content, you’re boosting your LinkedIn Page’s visibility. This can lead to more followers, more engagement, and ultimately, more authority in your industry. It’s a virtuous cycle that keeps on giving.
Best Practices for Using the Tool
Alright, now that you’re sold on the Content Suggestions tool, let’s talk about how to use it like a pro.
First and foremost, consistency is key. Make it a habit to check the tool regularly and share valuable content with your audience. Aim for at least one post a week β remember, companies that post weekly see a 2x lift in engagement!
Next, keep a close eye on your engagement metrics. Which types of content are getting the most likes, comments, and shares? Use these insights to refine your strategy over time.
Don’t forget to get your employees involved! Encourage them to share your Page’s content on their personal profiles. It’s a great way to expand your reach and showcase your company culture.
Lastly, consider integrating the Content Suggestions tool with other marketing tools. For example, you could use Hootsuite to schedule your LinkedIn posts, ensuring a steady stream of content even when you’re busy.
FAQs
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Q: How often does LinkedIn update the content suggestions?
A: LinkedIn refreshes content suggestions regularly, typically showing trending content from the past two weeks.
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Q: Can I use the Content Suggestions tool for my personal profile?
A: Currently, the Content Suggestions tool is only available for LinkedIn Pages, not personal profiles.
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Q: Is there a limit to how many topics I can select?
A: There’s no strict limit, but it’s best to focus on a few key topics to keep your content strategy focused.
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Q: Can I schedule posts directly from the Content Suggestions tool?
A: While you can’t schedule directly from the tool, you can copy the content and schedule it using LinkedIn’s native scheduling feature or third-party tools.
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Q: Will using the Content Suggestions tool improve my Page’s visibility on LinkedIn?
A: Consistently sharing relevant content can improve engagement, which in turn can boost your Page’s visibility on the platform.
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Q: Can I see content suggestions for my competitors?
A: The tool only shows suggestions based on your Page’s audience. However, you can use industry and location filters to get a broader view of trending content in your niche.