What are LinkedIn Sales Navigator Filters?
LinkedIn Sales Navigator filters are powerful tools that help you zero in on your ideal prospects with laser-like precision. As a seasoned LinkedIn marketing strategist, I’ve seen firsthand how these filters can transform your outreach efforts from scattershot to sniper-accurate.
Imagine having a magic wand that could instantly reveal the perfect leads for your business. That’s essentially what Sales Navigator filters do. They allow you to sift through LinkedIn’s vast sea of professionals and companies, pulling out exactly who you need to connect with.
But here’s the kicker: with 35 lead filters and 16 account filters at your disposal, the possibilities are nearly endless. It’s like having a Swiss Army knife for lead generation – versatile, precise, and incredibly effective when used correctly.
LinkedIn Lead Search Filters
Let’s dive into the meat and potatoes of Sales Navigator – the lead search filters. These are your bread and butter for finding individual prospects who match your ideal customer profile.
Keyword filter
The keyword filter is your first line of attack. It’s like a bloodhound, sniffing out profiles that contain specific words or phrases. Pro tip: use Boolean search here to really refine your results. For example, “marketing AND (manager OR director) NOT assistant” can help you find decision-makers in marketing roles.
Company filters
Company filters let you target prospects based on their employer’s characteristics. You can filter by company size, type, and location. For instance, if you’re targeting tech startups in San Francisco with 50-200 employees, these filters are your best friend.
Role filters
Role filters help you pinpoint prospects based on their job function, title, and seniority. Want to reach out to VPs of Sales in the healthcare industry? These filters make it a breeze.
Personal filters
Personal filters allow you to narrow down prospects based on individual characteristics like location, industry experience, and education. They’re great for tailoring your outreach to specific demographics or professional backgrounds.
Buyer intent filters
These filters are gold for identifying warm leads. They help you find prospects who’ve shown interest in your company or product category. It’s like having a crystal ball that shows you who’s most likely to be receptive to your pitch.
Best path in filters
These filters leverage your network to find the best way to connect with prospects. They’re like having a personal introduction service built right into Sales Navigator.
Recent updates filters
Want to catch prospects at the perfect moment? Recent updates filters show you who’s changed jobs, been mentioned in the news, or posted on LinkedIn recently. It’s all about timing, and these filters help you nail it.
Workflow filters
Workflow filters help you manage your prospecting process more efficiently. They let you filter leads based on your saved lists, CRM data, and past interactions. It’s like having a personal assistant who keeps all your prospect information organized and accessible.
LinkedIn Account Search Filters
While lead filters focus on individuals, account filters help you target entire companies. They’re your secret weapon for account-based marketing strategies.
Keyword filter
Just like with lead searches, the keyword filter for accounts helps you find companies based on specific terms. It’s particularly useful for identifying businesses in niche industries or with specific offerings.
Company attributes filters
These filters let you target companies based on characteristics like annual revenue, headcount, and growth rate. They’re invaluable for focusing on businesses that fit your ideal customer profile to a T.
Spotlight filters
Spotlight filters highlight companies that are experiencing significant events or changes. They’re like a radar that picks up on potential opportunities, such as companies that are hiring rapidly or have recently received funding.
Workflow filters
Similar to lead workflow filters, these help you manage your account-based prospecting process. They’re great for keeping track of target accounts and ensuring you’re not missing any opportunities.
Mastering Boolean Search on Sales Navigator
Boolean search is like the secret sauce that takes your Sales Navigator filters from good to great. It allows you to create complex, highly specific search queries using operators like AND, OR, and NOT.
For example, instead of just searching for “marketing manager,” you could use “(marketing OR digital) AND (manager OR director) NOT assistant” to find senior marketing professionals while excluding assistant roles.
Mastering Boolean search can dramatically improve the precision of your prospecting efforts. It’s like upgrading from a shotgun to a sniper rifle – your targeting becomes much more accurate.
Optimizing Saved Searches and Account Lists
Saved searches and account lists are like your personal prospecting database within Sales Navigator. They allow you to save and organize your search results for easy access later.
Pro tip: Set up saved searches for your ideal customer profiles and check them regularly for new leads. It’s like having Sales Navigator do your prospecting for you in the background.
Account lists, on the other hand, are perfect for organizing target companies for account-based marketing strategies. You can create lists for different industries, company sizes, or any other criteria that matter to your business.
Leveraging Sales Navigator for Account-Based Marketing
Sales Navigator is a powerhouse for account-based marketing (ABM) strategies. By combining account filters with lead filters, you can identify key decision-makers within your target accounts.
For example, you could create an account list of your top 100 target companies, then use lead filters to find all the VPs of Marketing within those companies. It’s like having a roadmap directly to your ideal prospects.
FAQs
- Q: How many filters does LinkedIn Sales Navigator offer?
A: Sales Navigator offers 35 lead filters and 16 account filters, giving you a total of 51 ways to refine your search. - Q: Can I use Boolean search with Sales Navigator filters?
A: Yes, Boolean search can be used with several Sales Navigator filters, including the keyword filter, to create more complex and precise searches. - Q: What’s the difference between lead filters and account filters?
A: Lead filters help you find individual professionals, while account filters are used to search for companies. - Q: How often should I check my saved searches?
A: It’s a good practice to check your saved searches at least once a week to catch new leads that match your criteria. - Q: Can I export my search results from Sales Navigator?
A: Yes, Sales Navigator allows you to export a limited number of search results, depending on your subscription level. - Q: How can I use Sales Navigator filters for account-based marketing?
A: You can use account filters to identify target companies, then use lead filters to find key decision-makers within those companies.