Challenges in Creating Engaging LinkedIn Content
Let’s face it, crafting killer B2B content for LinkedIn can feel like trying to nail jello to a wall. You’re up against busy SMEs, an infinite content abyss, and the struggle to stand out in a sea of promotional fluff.
But here’s the thing: some B2B companies are crushing it on LinkedIn, producing content that makes us mere mortals say, "$h!t, I wish I thought of that!"
So how do they do it? Well, grab your notepad because I’m about to spill the tea on some brilliant LinkedIn B2B marketing examples that’ll have you leveling up your strategy in no time.
Low-Budget Video Marketing
Video content is king on LinkedIn, but many B2B businesses shy away from it, thinking they need Hollywood-level production. Spoiler alert: you don’t!
Casual SME Videos
Take a page from Sullair’s playbook. They’ve cracked the code on getting those camera-shy SMEs to share their wisdom. Their secret? Ditch the fancy equipment and let your experts shine in their natural habitat – a simple Zoom call.
Here’s why it works:
- Lower barrier to entry for SMEs
- Feels more authentic and relatable
- Can be produced quickly and easily
Remember, in the age of TikTok and Instagram Reels, sometimes less is more. A short, casual video can pack a punch and keep your audience engaged.
Simple Product Demo Videos
Now, let’s talk about AmeriGlobe LLC. They’ve shown us that you don’t need to go full infomercial to showcase your product. Their simple, low-budget demo videos are a masterclass in effective B2B marketing.
Why it’s brilliant:
- Shows the product in action
- Demonstrates ease of use
- Provides valuable information to potential customers
So, next time you’re scratching your head wondering what to film, remember: sometimes, simple is best.
Engaging Written Content Strategies
Not ready to jump in front of the camera? No worries! There are plenty of ways to create scroll-stopping content without filming a single frame.
Animated Text Videos
Deloitte knocked it out of the park with their animated text video. It’s a brilliant way to make static information more dynamic and engaging.
Why it works:
- Catches the eye in a busy feed
- Makes information easier to digest
- Can be created with minimal resources
Pop Culture References
Now, I know what you’re thinking. "Pop culture? In B2B?" But hear me out. HubSpot’s Barbie-inspired post is a stroke of genius.
Here’s why:
- Taps into trending topics
- Shows understanding of their audience
- Makes the brand more relatable and human
The key is knowing your audience inside and out. What do they care about outside of work? What’s trending in their world? Find that sweet spot where their interests intersect with your business, and you’ve struck gold.
PDF Carousels
PDF carousels are the unsung heroes of LinkedIn content. They’re like bite-sized e-books that trick your brain into thinking, "Hey, this isn’t so hard to read!"
Why they’re effective:
- Break down complex information into digestible chunks
- Increase engagement by encouraging swipes
- Can be used to tease longer-form content like blog posts
Pro tip: Give just enough information to hook your audience, but leave them wanting more. It’s all about that balance, baby!
Boosting Engagement with Polls and Employee Features
Want to really get your audience talking? Try these engagement-boosting strategies.
Personal Poll Questions
Flowserve nailed it with their personal poll question. They tapped into people’s desire to share about themselves and feel celebrated.
Keys to poll success:
- Ask questions people want to answer
- Make it easy and quick to participate
- Avoid putting your audience on the defensive
Remember, polls that make your audience feel good about themselves will outperform those that ask them to admit to faults or struggles.
Employee Interview Posts
Deloitte struck gold again with their employee interview post. It’s a brilliant way to humanize your brand and showcase the real people behind your company.
Why it works:
- Puts a face to your brand
- Provides valuable insights from your team
- Encourages employee advocacy
Plus, it’s a great way to get content from your team without the pressure of being on camera. Win-win!
Leveraging Customer Stories
Last but certainly not least, let’s talk about the power of customer stories. Nothing sells quite like social proof, and LinkedIn is the perfect platform to showcase your wins.
At my company, we implemented a strategy where field teams submit customer success stories. We then polish these up and share them on LinkedIn. The results? Consistently high engagement and a treasure trove of social proof.
Why it works:
- Provides real-world examples of your product or service in action
- Builds trust with potential customers
- Gives your field team a chance to shine
Pro tip: Incentivize your team to submit stories. A little friendly competition (and maybe a gift card or two) can go a long way!
There you have it, folks! These LinkedIn B2B marketing examples are your ticket to standing out in the crowded LinkedIn landscape. Remember, it’s not about having the biggest budget or the fanciest equipment. It’s about knowing your audience, being creative, and most importantly, being authentically you.
Now go forth and conquer that LinkedIn feed!
FAQs
1. How often should I post on LinkedIn for B2B marketing?
Consistency is key. Aim for at least 2-3 posts per week to maintain visibility without overwhelming your audience.
2. Is it worth investing in LinkedIn ads for B2B marketing?
Absolutely! LinkedIn’s targeting capabilities make it a powerful platform for B2B advertising. Just make sure your ads are well-crafted and targeted to the right audience.
3. How can I increase engagement on my LinkedIn posts?
Try asking questions, using polls, sharing personal stories, and responding promptly to comments. Also, experiment with different content formats to see what resonates with your audience.
4. Should I focus on growing my personal profile or company page for B2B marketing?
Both are important. Your personal profile can help build trust and relationships, while your company page is great for brand awareness and showcasing products or services.
5. How can I measure the success of my LinkedIn B2B marketing efforts?
Look at metrics like engagement rate, click-through rate, lead generation, and conversions. LinkedIn’s built-in analytics can provide valuable insights.
6. Is it okay to repurpose content from other platforms for LinkedIn?
Yes, but make sure to adapt it to LinkedIn’s format and audience. What works on Twitter or Instagram might need tweaking for LinkedIn’s professional audience.