The Dos and Don’ts of Instagram Posting
Hey there, Instagram rockstars! 📸 Are you ready to level up your Insta game? As someone who’s been in the trenches of social media marketing for over a decade, I can tell you that mastering Instagram’s rules is crucial for success. Let’s dive into the dos and don’ts that’ll keep your account thriving and your followers engaged!
Do’s
Create authentic, original content
Instagram loves originality! When you create content that’s uniquely yours, you’re not just following the rules – you’re setting yourself apart from the crowd. Remember, your audience craves authenticity. As I always say to my clients in Los Angeles, “Your vibe attracts your tribe!” So, let your personality shine through in every post.
Give credit to other creators
Sharing is caring, but proper attribution is key. If you’re reposting someone else’s work, make sure to give them a shoutout. Use the ‘Collab’ feature or tag them in your post. It’s not just good manners – it’s good business. I’ve seen collaborations blossom into amazing partnerships just from a simple tag!
Follow Instagram’s daily limits
Did you know Instagram has daily limits on likes, comments, and follows? It’s true! While they don’t publicize exact numbers, a good rule of thumb is to keep your actions human-like. Avoid rapid-fire liking or commenting – Instagram might mistake you for a bot!
Use approved third-party apps
When it comes to scheduling tools or analytics apps, stick to Instagram’s official partners. Using unapproved apps can put your account at risk. Trust me, I learned this the hard way early in my career. Stick to the tried-and-true tools to keep your account safe.
Share factual, verified information
In this era of misinformation, being a reliable source of truth can set you apart. Double-check your facts before posting, especially if you’re sharing news or statistics. Your credibility is your currency on Instagram – don’t spend it carelessly!
Don’ts
Engage in spam behavior
Spamming is a big no-no on Instagram. This includes excessive commenting, liking, or DMing. Remember, quality over quantity! As we say in the biz, “It’s better to have 100 engaged followers than 10,000 ghosts.”
Post hate speech, bullying or illegal content
This should go without saying, but let’s say it anyway: keep it kind and legal, folks! Instagram has zero tolerance for hate speech, bullying, or anything illegal. Your content should uplift and inspire, not tear down.
Share graphic violence or nudity
Instagram is pretty strict about this. While there are exceptions for art or breastfeeding, generally, keep things PG. When in doubt, leave it out!
Buy followers or use bots
I get it, the temptation is real. But trust me, buying followers or using bots to boost engagement is a recipe for disaster. Not only is it against Instagram’s rules, but it also doesn’t fool anyone. Real engagement comes from real connections!
Post clickbait or misleading content
Clickbait might get you clicks, but it won’t win you loyal followers. Be honest and upfront about your content. As I always tell my students at UCLA, “Your caption should be a preview, not a bait-and-switch.”
Keeping Your Instagram Account Safe
Now that we’ve covered the dos and don’ts, let’s talk about keeping your account in good standing.
Reviewing Instagram’s Community Guidelines
Make it a habit to regularly review Instagram’s Community Guidelines. They do update from time to time, and staying informed is key to staying compliant.
Checking your account status
Did you know you can check your account status right in the app? Just go to Settings > Account > Account Status. It’s like a report card for your Instagram behavior!
Appealing violations and suspensions
If you do find yourself on the wrong side of Instagram’s rules, don’t panic. You can often appeal violations or suspensions. Be honest, be polite, and be patient. I’ve seen accounts come back from the brink with the right approach.
Remember, Instagram’s rules aren’t there to stifle your creativity – they’re there to create a safe, engaging platform for everyone. By following these guidelines, you’re not just playing by the rules; you’re setting yourself up for Instagram success!
FAQs
Q: How often should I post on Instagram?
A: There’s no one-size-fits-all answer, but consistency is key. Aim for 1-3 posts per day, but focus on quality over quantity.
Q: Can I use copyrighted music in my Instagram posts?
A: It’s best to use Instagram’s music library or obtain proper licenses. Using copyrighted music without permission can lead to your post being muted or removed.
Q: Is it okay to repost other people’s content?
A: Yes, but always get permission first and give proper credit. Using the ‘Regram’ feature or tagging the original creator is a must.
Q: What should I do if my account gets hacked?
A: Report it to Instagram immediately. You can do this through the app or their help center. Also, enable two-factor authentication to prevent future hacks.
Q: Can I promote my business on Instagram?
A: Absolutely! Just make sure to follow Instagram’s advertising policies and disclose any sponsored content as per FTC guidelines.
Q: How can I increase my engagement without breaking rules?
A: Focus on creating high-quality, valuable content. Engage genuinely with your audience, use relevant hashtags, and post consistently. Remember, real engagement takes time and effort!