Getting Started with Sales Navigator
Ready to take your LinkedIn game to the next level? Let’s dive into the world of Sales Navigator and unlock its full potential for lead generation!
First things first, let’s talk about your LinkedIn profile. With Sales Navigator, you get access to some nifty features to make your profile shine. One cool trick is using LinkedIn’s AI to optimize your profile. While it’s not perfect, it’s a great starting point to make your profile more engaging and relevant to your audience.
But here’s the real kicker – you get a badge that shows everyone your profile was enhanced by LinkedIn. Talk about instant credibility boost!
Now, before you start flexing those Sales Navigator muscles, make sure you’ve got your target audience defined. Know what content they consume, which influencers they follow, and what groups they hang out in. Trust me, this groundwork will make your lead generation efforts so much smoother.
Setting Up Your Sales Preferences
Alright, let’s get down to business. The first thing you want to do is set your sales preferences. It’s like telling Sales Navigator, “Hey, these are the kind of leads I’m looking for!”
Here’s how you do it:
- Hover over ‘Edits’ and select ‘Edit your sales preferences’
- Scroll down to the Sales Preference section
- Fill it in based on your target audience
You can narrow down based on geography, industry, company size, function, and seniority level. It’s like creating your own personal lead magnet!
12 Best LinkedIn Sales Navigator Features
1. Custom Button for Inbound Leads
Ever wished you could add a “Book a Call” button right on your LinkedIn profile? Well, with Sales Navigator, now you can! This nifty feature lets you add a custom button linking to your Calendly or sales call page. Imagine 10% of your profile visitors booking a call with you – that’s a game-changer!
2. Convert Profile Visitors into Leads
Here’s a little-known trick: Sales Navigator lets you see who’s been checking out your profile. Use the “Viewed your profile recently” filter along with “2nd & 3rd degree connections” to find potential leads who’ve already shown interest in you. It’s like they’ve already knocked on your door – now it’s time to invite them in!
3. Technology-Based Outreach
Want to get hyper-targeted with your outreach? Use the technology filter in Sales Navigator to find companies using specific software. For example, if you’re selling a Salesforce integration, you can find companies already using Salesforce. It’s like finding the perfect puzzle piece for your solution!
4. Advanced Search Filters
This is where Sales Navigator really shines. With over 20 advanced search filters, you can drill down to find your exact target audience. Keywords, geography, job titles, company size – you name it, you can filter it. It’s like having a GPS for your ideal customers!
5. LinkedIn InMails
InMails are your golden ticket to reaching out to prospects, even if you’re not connected. With Sales Navigator, you get a monthly quota of InMails. Use them wisely, and you’ll be sliding into your prospects’ inboxes like a pro!
6. Job Change Alerts
People changing jobs are prime prospects. Sales Navigator lets you filter for leads who recently changed jobs. It’s the perfect conversation starter – congratulate them on their new role and start building that relationship!
7. LinkedIn Groups
Groups are goldmines for leads. Use Sales Navigator to find people in relevant groups and connect with them. It’s like having a VIP pass to your target audience’s hangout spot!
8. View Similar Leads
Found a great lead? Click on “View similar” to see a whole list of similar prospects. It’s like hitting the jackpot and finding a whole vein of gold!
9. “Posted on LinkedIn” Filter
Want to find prospects actively engaging with content in your niche? Use the “Posted Content Keywords” filter. It’s like eavesdropping on conversations your ideal customers are having!
10. Boolean Searches
Get nerdy with your searches using Boolean operators. AND, NOT, OR – combine these to create super-specific searches. It’s like speaking the secret language of lead generation!
11. Save Searches
Found a winning search combination? Save it! You can come back to it later and pick up right where you left off. It’s like bookmarking your favorite fishing spot!
12. Tag Prospects
Keep track of your prospects by tagging them and leaving notes. It’s like having a personal CRM right in Sales Navigator!
Proven Methods and Growth Hacks
Now, let’s talk about some ninja moves to really level up your Sales Navigator game:
Scraping LinkedIn Groups
Find a group where your target audience hangs out, scrape its members list (using a tool like Phantombuster), and use Expandi to connect with them automatically. It’s like setting up a net to catch fish while you sleep!
“Posted Content Keywords” Growth Hack
Use the “Posted Content Keywords” filter to find prospects talking about topics relevant to your business. Then, reach out with a personalized message referencing their post. It’s like joining a conversation that’s already happening!
Connecting with Local Leaders
Use Sales Navigator to find influential people in your area and industry. Reach out with a message about growing your local network. It’s like becoming the connector in your business community!
Remember, success with Sales Navigator isn’t just about the features – it’s about how you use them. Always warm up your LinkedIn profile before going all-in with outreach, keep your profile updated and engaging, and don’t forget to create valuable content regularly. It’s like preparing the soil before planting seeds – it’ll make your lead generation efforts so much more fruitful!
FAQs
How much does Sales Navigator cost?
Sales Navigator has three tiers: Professional ($79.99/month), Team ($108.33/month), and Enterprise (custom pricing). There’s also a 1-month free trial available for new users.
What’s the difference between Sales Navigator and regular LinkedIn?
Sales Navigator offers advanced search filters, lead recommendations, and InMail credits that aren’t available with a regular LinkedIn account. It’s designed specifically for sales professionals and lead generation.
Can I use Sales Navigator for recruiting?
Absolutely! While it’s designed for sales, many of its features are great for finding potential candidates. You can use the advanced search filters to find people with specific skills or experience.
How many InMail credits do I get with Sales Navigator?
The number of InMail credits varies by plan. Professional users get 20 per month, Team users get 30, and Enterprise users get 50.
Can I integrate Sales Navigator with my CRM?
Yes, Sales Navigator integrates with several popular CRMs including Salesforce, Microsoft Dynamics, and HubSpot. This allows you to sync your Sales Navigator activities with your CRM data.
Is there a limit to how many searches I can do on Sales Navigator?
Unlike regular LinkedIn, Sales Navigator doesn’t have a commercial use limit on searches. You can perform unlimited searches, which is great for extensive lead generation efforts.