Why Your LinkedIn Message Sign-Off Matters
Ever wondered why some of your LinkedIn messages get crickets while others spark engaging conversations? The secret might be hiding in plain sight – right at the end of your message. That’s right, I’m talking about your sign-off!
As a LinkedIn marketing strategist, I’ve seen firsthand how a well-crafted sign-off can make or break your networking efforts. It’s not just about saying goodbye; it’s your last chance to make a lasting impression and set the stage for future interactions.
Think of it this way: your sign-off is like the handshake at the end of a face-to-face meeting. Would you end a great conversation with a limp handshake and an awkward mumble? Of course not! So why do that in your LinkedIn messages?
Creating the Right Tone
Now, let’s dive into the art of striking the right tone with your LinkedIn message endings. It’s all about reading the room (or in this case, the chat)!
Casual vs. Formal: Know Your Audience
When you’re chatting with a long-time colleague or industry friend, it’s perfectly fine to keep things casual. Something like “Catch you later!” or “Have an awesome day!” can work wonders. But when you’re reaching out to a potential client or a senior executive, you might want to dial up the formality a notch.
For example:
- Casual: “Talk soon!”
- Formal: “I look forward to your response.”
The Power of Gratitude
Never underestimate the impact of a simple “thank you.” It’s like the secret sauce of LinkedIn messaging. In fact, messages that end with a thank you get a higher response rate. So, don’t be shy about showing your appreciation!
Try these on for size:
- “Thanks in advance for your insights!”
- “I truly appreciate your time and expertise.”
- “Thank you for considering my request.”
Keep the Conversation Flowing
Want to ensure your LinkedIn conversation doesn’t fizzle out? Use your sign-off to pave the way for future interactions. It’s like leaving the door open for more exciting discussions!
Here are some examples to get you started:
- “Looking forward to hearing your thoughts on this!”
- “Let’s continue this conversation over coffee sometime?”
- “I’d love to learn more about your experience with [topic]. Shall we schedule a quick call?”
Best Sign-Off Practices
Alright, now that we’ve covered the basics, let’s dive into some best practices for ending your LinkedIn messages like a pro.
For New Connections
When you’re reaching out to someone for the first time, it’s crucial to strike a balance between professionalism and warmth. You want to leave the door open for future interactions without coming on too strong. Try something like:
- “I look forward to the possibility of connecting further.”
- “Thank you for your time and consideration.”
- “I hope we can explore potential synergies in the future.”
For Existing Connections
With people you already know, you have a bit more leeway to be casual and friendly. This is your chance to reinforce your relationship and keep the conversation going. Consider these options:
- “Always great chatting with you!”
- “Let’s catch up again soon.”
- “Looking forward to our next brainstorming session!”
Sign-offs to Avoid
Just as important as knowing what to say is knowing what not to say. Steer clear of these LinkedIn message faux pas:
- “Yours truly” (We’re not in the 1950s, folks!)
- “Respectfully yours” (Unless you’re writing to royalty)
- “Sent from my iPhone” (We all have smartphones, no need to state the obvious)
- No sign-off at all (Don’t leave them hanging!)
When Formal is Expected
There are times when you need to bring your A-game in terms of formality. If you’re reaching out to a high-level executive, a potential client, or someone you deeply respect in your industry, it’s best to err on the side of caution. In these cases, consider:
- “Best regards,”
- “Kind regards,”
- “Sincerely,”
Enhancing Your LinkedIn Messages
Now, let’s talk about taking your LinkedIn messaging game to the next level. It’s not just about how you end your message, but how you deliver it.
Lights, Camera, Action!
Did you know LinkedIn allows you to send video and voice messages? It’s true! This feature can add a personal touch that text just can’t match. Imagine ending your message with a friendly wave or a warm smile – it can make all the difference!
Share the Love
If you’ve written a killer LinkedIn post, why not share it in your message? It’s a great way to provide value and showcase your expertise. Just make sure it’s relevant to your conversation!
Attach for Impact
Sometimes, a picture (or document) is worth a thousand words. LinkedIn lets you attach files to your messages. Whether it’s a presentation, an infographic, or a cute cat GIF (use sparingly!), attachments can help drive your point home.
Automate with Care
While automation can be a time-saver, use it wisely. LinkedIn’s automated reply suggestions can be handy, but make sure they align with your personal style and the conversation’s context. Remember, nothing beats a thoughtful, personalized response!
FAQs
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Q: Is it okay to use emojis in LinkedIn messages?
A: It depends on your relationship with the recipient and the context of your message. For casual conversations with colleagues, a well-placed emoji can add warmth. However, for formal communications or with new connections, it’s best to err on the side of caution and avoid emojis.
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Q: How long should my LinkedIn message sign-off be?
A: Keep it concise! A good sign-off is typically one to two short sentences. It should be long enough to convey your message but short enough to maintain the reader’s attention.
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Q: Should I always include a call-to-action in my sign-off?
A: While it’s not always necessary, including a call-to-action can be effective in encouraging further engagement. However, make sure it’s relevant and not too pushy.
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Q: Is it appropriate to use “Cheers” as a sign-off on LinkedIn?
A: “Cheers” can be appropriate in certain contexts, especially if you’re communicating with someone from a country where it’s commonly used (like the UK or Australia). However, in more formal situations or with US-based professionals, a more traditional sign-off might be better.
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Q: How can I make my LinkedIn message sign-off stand out?
A: Personalization is key. Reference something from your conversation, express genuine interest or gratitude, or tie it back to a shared experience or goal. This shows you’ve been attentive and value the interaction.
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Q: Should I vary my sign-offs or stick to one standard one?
A: It’s good to have a few go-to sign-offs, but don’t be afraid to tailor them to each conversation. This keeps your communication fresh and shows you’re putting thought into each interaction.