How Long Do Instagram Ads Take to Work? A Complete Guide

Introduction

Hey there, Instagram rockstars! 🌟 Are you ready to dive into the world of Instagram ads? If you’re like many of my clients, you’re probably wondering, “How long does it take for Instagram ads to work?” Well, buckle up because we’re about to jam on this topic and get you the answers you need!

Instagram ads are a game-changer for businesses looking to reach their target audience in this digital age. But let’s face it, waiting for your ads to get approved and start performing can be as nerve-wracking as waiting for your favorite band to drop their new album. Don’t worry, though – I’ve got your back!

Understanding the Instagram Ad Review Process

Before we dive into the timeline, let’s break down what happens when your ad goes into review. Think of it as your ad auditioning for the big stage – Instagram wants to make sure it’s ready for the spotlight!

What Does It Mean When Instagram Ads Are in Review?

When your ad is in review, Instagram is giving it a thorough once-over to ensure it meets their advertising policies. They’re checking everything from the content to the targeting to make sure it’s all above board. It’s like a bouncer at an exclusive club – they’re just making sure everything’s cool before letting your ad in!

Common Reasons for Ads Being in Review

  1. New Ad Account: If you’re a fresh face on the Instagram ad scene, your ads might take a bit longer to review. Instagram wants to make sure you’re legit before giving you the green light.
  2. Policy Violations: If your ad is breaking any of Instagram’s rules (like using prohibited content or making false claims), it’ll get sent back for a do-over.
  3. High Volume of Ads: During peak seasons like Black Friday or the holidays, there might be a traffic jam in the review process.
  4. Technical Issues: Sometimes, it’s not you, it’s them. Technical glitches can slow things down on Instagram’s end.

How Long Does It Take for Instagram Ads to Be Approved?

Alright, let’s get to the main event – how long does it actually take for Instagram ads to work? On average, you’re looking at about 24-48 hours for the review process. But remember, this is just an average – your mileage may vary!

Factors That Can Prolong the Review Process

  1. Ad Complexity: If your ad is as intricate as a prog rock composition, it might take longer to review than a simple three-chord punk song.
  2. Advertising Seasons: During busy times like the holiday season, the review process might move slower than a ballad.
  3. Policy Violations: If your ad hits a sour note with Instagram’s policies, it’ll take longer to get approved as you’ll need to make changes and resubmit.

As my friend Jane Smith, a Social Media Manager in Los Angeles, once told me, “Getting your Instagram ads reviewed is crucial for ensuring that they meet the platform’s policies and guidelines. It may take some time, but it’s worth the wait to ensure that your ads are effective and compliant.”

Tips for Speeding Up the Review Process

Ready to fast-track your ad approval? Here are some tips to help you hit the ground running:

  • Ensure Ad Compliance with Policies: Before you hit submit, double-check that your ad is following all of Instagram’s rules. It’s like tuning your instrument before a big show – it’ll save you time in the long run.
  • Submit Ads During Off-Peak Hours: Try submitting your ads when the traffic is low. It’s like finding the perfect time to post on your feed – timing is everything!
  • Contact Instagram Support: If your ad’s been in review longer than a prog rock guitar solo, reach out to Instagram support. They might be able to give your ad a nudge in the right direction.
  • Be Patient: Remember, good things come to those who wait. Use this time to fine-tune your overall Instagram strategy.

As we say in the biz, “Don’t let the review process give you stage fright. Use this time to perfect your performance!”

FAQs

  1. Q: Why is my Instagram ad still in review?
    A: There could be several reasons – high volume of submissions, policy checks, or technical issues. If it’s been over 48 hours, consider reaching out to Instagram support.
  2. Q: Can I edit my ad while it’s in review?
    A: No, once an ad is submitted for review, you can’t make changes. If you need to edit, you’ll have to cancel the current ad and submit a new one.
  3. Q: Will my ad start running immediately after approval?
    A: If you’ve set a schedule, your ad will start running at the time you specified. If not, it’ll start as soon as it’s approved.
  4. Q: How can I check the status of my ad?
    A: You can check the status of your ad in the Ads Manager. Look for the ‘Delivery’ column to see if it’s in review, active, or rejected.
  5. Q: What happens if my ad is rejected?
    A: Don’t panic! Instagram will provide a reason for the rejection. Review their feedback, make the necessary changes, and resubmit your ad.
  6. Q: Can I run multiple ads at once?
    A: Absolutely! You can submit multiple ads for review. Just remember, each ad will go through the review process individually.

Remember, rockstars, the key to Instagram ad success is patience and persistence. Keep refining your strategy, and soon you’ll be topping the charts of Instagram advertising! If you have any more questions, don’t hesitate to reach out. Let’s keep this conversation going and make your Instagram ads work for you!