Tips for Writing Catchy LinkedIn InMail Subject Lines
When it comes to reaching out to recruiters on LinkedIn, your subject line is your first impression. It’s the gateway to getting your message read and potentially landing that dream job. So, how do you craft a subject line that stands out in a sea of InMails? Let’s dive into some killer tips!
Keep it brief and to the point
Remember, recruiters are busy people. They don’t have time to decipher cryptic messages. Your subject line should be short, sweet, and to the point. Aim for around 30-40 characters. For instance, "Experienced Marketing Manager Available" gets straight to the point without any fluff.
Personalize the subject line
Nothing catches attention like seeing your own name. Use the recruiter’s name in the subject line if you have it. For example, "John, Quick Question About Marketing Role". This personal touch can increase your open rates by up to 50%!
Use numbers if relevant
Numbers can be eye-catching in a subject line. They add specificity and can pique curiosity. For example, "5 Years of Sales Experience – Interested in Your Role" gives a clear picture of your qualification right off the bat.
Create a sense of urgency
Without being pushy, try to create a sense of urgency. Words like "time-sensitive" or "urgent" can work well, but use them sparingly and only when appropriate. "Urgent: Following Up on Marketing Position" could work if you’ve had previous contact.
Use emojis and humor (if appropriate)
Depending on the company culture and the recruiter, a touch of humor or an emoji can make your message stand out. For instance, "Ready to rock your marketing team! 🎸" could work for a more casual, creative industry. But remember, know your audience – this approach isn’t for every situation!
Best LinkedIn InMail Subject Line Examples
Now that we’ve covered the basics, let’s look at some winning subject lines that can help you catch a recruiter’s eye.
Job offer subject lines
These subject lines work well when you’re responding to a specific job posting:
- "Experienced [Job Title] Interested in [Company Name] Opportunity"
- "Quick Question About [Job Title] Position at [Company Name]"
For example, "Experienced Software Developer Interested in Google Opportunity" is clear, concise, and shows you’ve done your homework.
Compliment subject lines
Everyone likes a genuine compliment. Try something like:
- "Impressed by [Company Name]’s Recent [Achievement]"
- "Loved Your Article on [Topic]"
For instance, "Impressed by Tesla’s Recent Sustainability Initiative" shows you’re keeping up with company news.
Company mission subject lines
Show that you’re aligned with the company’s goals:
- "Passionate About [Company Mission] – Let’s Connect"
- "Excited to Contribute to [Company Goal]"
"Passionate About Sustainable Energy – Let’s Connect" could be great for a green energy company.
Formal subject lines
For more traditional industries, keep it professional:
- "Inquiry: [Job Title] Position"
- "Seeking Information About [Department] Opportunities"
"Inquiry: Senior Accountant Position" is straightforward and professional.
Informal subject lines
For startups or creative industries, you can be a bit more casual:
- "Coffee Chat About [Job Title] Role?"
- "Let’s Talk About [Company Name]’s Amazing [Product/Service]"
"Coffee Chat About UX Designer Role?" feels friendly and approachable.
Employee experience subject lines
If the company is known for its great culture, leverage that:
- "Excited About [Company Name]’s Award-Winning Culture"
- "Inspired by [Company Name]’s Employee Stories"
"Excited About Salesforce’s Award-Winning Culture" shows you’ve done your research on the company’s reputation.
High achiever subject lines
If you’ve got impressive credentials, don’t be afraid to highlight them:
- "Top-Performing [Job Title] Interested in [Company Name]"
- "[Achievement] Winner Seeking New Challenge at [Company Name]"
"Top-Performing Sales Rep Interested in Amazon" immediately showcases your value.
Automating Personalized Subject Lines
While personalization is key, it can be time-consuming. That’s where automation comes in handy. Tools like LinkedIn Sales Navigator can help you personalize at scale. You can use variables like [First Name], [Company Name], or [Job Title] in your templates, which will automatically populate with the right information for each recipient.
For example, you could set up a template like this:
"[First Name], Interested in [Job Title] Role at [Company Name]"
This would automatically turn into something like:
"Sarah, Interested in Marketing Manager Role at Spotify"
Just remember, while automation can save time, it’s crucial to review each message before sending to ensure it feels personal and relevant.
FAQs
What is a good subject line for a LinkedIn message to a recruiter?
A good subject line is concise, personalized, and relevant. For example, “Experienced Marketing Manager – Perfect Fit for Your Role” or “Quick Question About Your Recent Job Posting”.
How do you write a good LinkedIn InMail?
A good LinkedIn InMail starts with a catchy subject line, addresses the recipient by name, clearly states your purpose, highlights your relevant skills or experience, and ends with a clear call to action.
How do I make my LinkedIn message stand out?
To make your LinkedIn message stand out, personalize it, keep it concise, highlight your unique value proposition, and include a clear next step or call to action.
How do I message a recruiter on LinkedIn?
When messaging a recruiter on LinkedIn, use a professional tone, clearly state your purpose, highlight your relevant skills and experience, and express genuine interest in the company or role.
Is it okay to use emojis in LinkedIn messages to recruiters?
It depends on the company culture and industry. For creative or casual industries, a tasteful emoji can make your message stand out. However, for more traditional industries, it’s best to keep it professional and emoji-free.
How long should my LinkedIn InMail subject line be?
Aim for 30-40 characters in your subject line. This is typically long enough to convey your message but short enough to be fully visible on most devices.
Should I mention salary in my LinkedIn InMail subject line?
Generally, it’s best to avoid mentioning salary in the subject line. This topic is better discussed once you’ve established a dialogue with the recruiter.