Introduction
In today’s digital age, networking and building professional relationships on LinkedIn has become crucial for career growth and business success. However, reaching out to people outside your immediate network can be challenging. That’s where LinkedIn InMail comes in – a powerful tool that allows you to connect with potential employers, clients, or business partners, even if you’re not directly connected.
As a LinkedIn marketing strategist, I’ve seen firsthand how effective InMail can be when used correctly. Let’s dive into the world of InMail and discover how you can leverage this feature to expand your professional horizons.
What is LinkedIn InMail?
LinkedIn InMail is a premium feature that enables you to send messages to LinkedIn members who aren’t in your network. Unlike regular LinkedIn messages, which are limited to your first-degree connections, InMail opens up a whole new world of possibilities.
Here’s the kicker: InMail messages have a 300% higher response rate compared to regular emails. That’s a game-changer for your outreach efforts!
Depending on your LinkedIn subscription level, you’ll receive a certain number of InMail credits each month. For example, Premium Career subscribers get 5 InMail credits, while Sales Navigator users enjoy 20 credits per month.
When to Use LinkedIn InMail
InMail is your secret weapon for various professional scenarios. Here are some situations where sending an InMail message can be incredibly useful:
- Job search: Reach out to hiring managers or recruiters at companies you’re interested in
- Sales outreach: Connect with potential clients or decision-makers in your target market
- Networking: Build relationships with industry leaders or potential mentors
- Partnership opportunities: Propose collaborations or joint ventures with other professionals
Remember, the key to successful InMail is research. Before hitting that send button, take the time to study the recipient’s profile, recent activity, and shared connections. This information will help you craft a personalized message that resonates with them.
How to Write Effective InMail Messages
Now that you know when to use InMail, let’s talk about how to write messages that get results. Here are my top tips for crafting effective InMail messages:
Keep it concise and focused
Your recipient is likely busy, so respect their time. Aim for 2-3 short paragraphs, with each serving a specific purpose. As my colleague in San Francisco often says, “If you can’t explain it simply, you don’t understand it well enough.”
Personalize your message
Generic templates are a no-go. Show that you’ve done your homework by mentioning something specific from their profile or recent activity. For example, “I was impressed by your recent article on AI in marketing” or “Congratulations on your company’s recent expansion to Europe!”
Highlight your value proposition
Clearly communicate why you’re reaching out and what’s in it for them. Are you offering a solution to a problem they might have? Do you have a unique insight to share? Make it clear and compelling.
Include a clear call-to-action
End your message with a specific next step. This could be a request for a quick call, a meeting, or even just asking if they’d like more information. Make it easy for them to respond and move the conversation forward.
InMail Templates and Best Practices
While personalization is key, having a solid template as a starting point can be helpful. Here are a few examples to get you started:
Job Inquiry Template
Hi [Name],
I hope this message finds you well. I recently came across the [Job Title] position at [Company Name] and I’m extremely excited about the opportunity. Your company’s work in [specific area] aligns perfectly with my experience in [relevant skill].
I’d love to learn more about the role and how my background in [relevant experience] could contribute to your team’s success. Would you be open to a brief call next week to discuss?
Best regards,
[Your Name]
Networking Template
Hello [Name],
I’ve been following your work in [industry/field] and I’m truly impressed by [specific achievement or insight]. Your recent post about [topic] really resonated with me.
I’m reaching out because I’d love to connect and learn more about your experiences in [specific area]. Would you be open to a 15-minute virtual coffee chat in the coming weeks?
Looking forward to potentially connecting,
[Your Name]
Best Practices for Customizing Templates
- Always start by addressing the recipient by name
- Reference something specific from their profile or recent activity
- Tailor the message to their industry and role
- Use a friendly, professional tone
- Proofread carefully before sending
Remember, these templates are just starting points. The magic happens when you infuse them with your own personality and tailor them to each recipient.
Frequently Asked Questions
1. How much does LinkedIn InMail cost?
The cost of InMail is included in LinkedIn Premium subscriptions. Prices vary depending on the subscription level, starting from around $29.99 per month for Premium Career.
2. Can I buy additional InMail credits?
Generally, you can’t purchase additional credits. However, if you have a Recruiter Lite account, you can buy extra credits in packs of 10.
3. What happens if I don’t use all my InMail credits in a month?
Unused credits roll over to the next month and remain valid for up to 90 days.
4. Can anyone receive InMail messages?
No, LinkedIn members can choose to opt-out of receiving InMail in their account settings.
5. How long should an InMail message be?
Keep it brief – aim for 200-300 words or 2-3 short paragraphs.
6. What’s the best time to send an InMail?
According to LinkedIn data, InMails sent on Thursdays tend to get higher response rates.
7. Can I include attachments in InMail messages?
Yes, you can include attachments, but use them sparingly and only when relevant to your message.