Introduction to Shortening LinkedIn URLs
In the fast-paced world of professional networking, having a polished online presence is crucial. One often overlooked aspect of this is your LinkedIn URL. Did you know that shortening your LinkedIn URL can significantly boost your personal brand and make networking a breeze? Let’s dive into why you should consider this simple yet effective tweak to your profile.
Why Shorten Your LinkedIn URL?
You might be wondering, “Is it really worth the effort to shorten my LinkedIn URL?” The answer is a resounding yes! Here’s why:
Improved Search Engine Visibility
A shorter, customized URL is more likely to appear in search results when someone looks up your name. This can give you an edge in professional visibility, especially if you have a common name. As Alex Rodriguez, a LinkedIn marketing expert, often says, “Your LinkedIn profile is your digital business card. Make sure it’s easy to find!”
Professional and Personal Branding
A custom URL adds a touch of professionalism to your profile. It shows that you pay attention to details and understand the importance of personal branding. Compare these two URLs:
- linkedin.com/in/john-doe-a7b8c9d0
- linkedin.com/in/johndoe
Which one looks more professional and easier to remember?
Easier to Remember and Share
Imagine you’re at a networking event in San Francisco. You meet a potential client and want to share your LinkedIn profile. A short, memorable URL is much easier to jot down on a business card or even remember off the top of your head. It’s all about making connections effortless!
How to Shorten Your LinkedIn URL on Desktop
Ready to give your LinkedIn profile a makeover? Follow these simple steps:
- Log in to Your LinkedIn Account: Head over to LinkedIn.com and sign in.
- Access Profile Settings: Click on “Me” at the top of your LinkedIn homepage, then select “View profile”.
- Edit Your Public Profile URL: Look for the “Edit public profile & URL” button on the right side of your profile page. Click it.
- Customize and Save Your New Short URL: On the right side of the page, you’ll see a section titled “Edit your custom URL”. Click the pencil icon next to your current URL. Type in your desired custom URL, keeping it professional and simple. Hit “Save” when you’re done.
Pro tip: Try to use your full name if it’s available. If not, consider using your initials or adding your industry (e.g., johndoemarketing).
How to Shorten Your LinkedIn URL on Mobile
On the go? No problem! You can shorten your LinkedIn URL right from your smartphone:
- Log in to the Mobile App/Browser: Open the LinkedIn app or go to LinkedIn.com in your mobile browser.
- Access Contact and Personal Info: Tap your profile picture, then “View profile”. Scroll down to the “Contact and Personal Info” section and tap “Edit”.
- Edit Your URL: Look for your current LinkedIn URL. Tap on it to edit.
- Enter Your Desired Short URL and Save: Type in your new custom URL and tap “Save”.
Remember, consistency is key in personal branding. Try to use the same custom URL across all your professional platforms if possible.
Using a Third-Party URL Shortener (Rebrandly)
While LinkedIn’s built-in URL customization is great, some professionals take it a step further with third-party tools like Rebrandly. Here’s why you might consider this option:
Benefits of Using Rebrandly
- Create branded links with your own domain name
- Track click-through rates and engagement
- Use on multiple platforms, not just LinkedIn
How to Create Branded Short URLs
With Rebrandly, you can create a custom domain (like johndoe.link) and use it to shorten your LinkedIn URL. This adds an extra layer of professionalism and brand consistency.
Sharing Branded Links on LinkedIn
When sharing your Rebrandly-shortened LinkedIn URL, make sure to add some context. For example: “Check out my latest article on digital marketing trends: johndoe.link/linkedin”
Best Practices and Tips
- Keep it simple and memorable: Your name or a close variation is often best.
- Use your name or initials: This makes it easy for people to associate the URL with you.
- Maintain professionalism: Avoid nicknames or overly casual terms.
Remember, your LinkedIn URL is often the first impression you make in the digital world. Make it count!
FAQs
Is there a limit on characters for a short URL?
Yes, LinkedIn allows between 5-30 letters or numbers for your custom URL.
Can I change my short URL later?
Absolutely! You can change your custom URL up to 5 times within 180 days.
Are there any restrictions on special characters?
LinkedIn only allows letters and numbers in custom URLs. No spaces, symbols, or special characters are permitted.
Will my old LinkedIn URL still work after I change it?
No, once you change your URL, the old one will no longer direct to your profile. Make sure to update any places where you’ve shared your LinkedIn URL.
Can I use my company name in my LinkedIn URL?
It’s generally better to use your own name for personal branding. However, if you’re creating a company page, you can use the company name in that URL.
How does a custom LinkedIn URL help with SEO?
A custom URL with your name can improve your chances of appearing in search results when someone searches for your name online.
Is it necessary to include “LinkedIn” in my custom URL?
No, LinkedIn automatically includes their domain. Your custom part comes after the “linkedin.com/in/” part of the URL.